DESIGN THINKING

Design Thinking for Practitioners

Stages:
empathize
define
ideate
prototype
test

Design challenge
Persona
ethnography

Customer Journey Map - CJM
User Goals
Expectations
Process
Experience
Touch Points
Pain Points

Opportunities

Understand the objectives
get to know the customers
create personas
understand the journey
identify the touch points
give depth to the journey
put it together


Define:
HMW?How Might We?

Ideate:
SCAMPER

Substitute
Combine
Adapt
Modify
Put to another use
Elimiate
Reverse

Prototype:
MVPs
Wireframes
Paper Prototypes

Test:

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